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Cold Calling Guide

Cold Calling Guide

Before jumping into how to cold call, let’s review the definition of this particular type of sales call.

Cold calling is a sales technique where a salesperson makes first-time calls to leads who have not expressed interest in their product or service before. Even though the lead might not be aware of the salesperson’s brand, a good cold call is made to someone who is likely to have an interest in or benefit from the product or service. 
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